Welcome! Here you’ll discover news, reviews, and new projects from Rainmaker Animation.
About Rainmaker Animation
Upcoming Rainmaker Animation Movies
Rainmaker Animation Movies List
Barbie as the Island Princess
Max Steel: Dark Rival
Barbie Mariposa and Her Butterfly Fairy Friends
Barbie and the Diamond Castle
Barbie in ‘A Christmas Carol’
Barbie and the Three Musketeers
Barbie in a Mermaid Tale
Barbie: A Fashion Fairytale
Max Steel vs The Toxic Legion
Barbie: Princess Charm School
Barbie in a Mermaid Tale 2
Barbie: The Princess & the Popstar
Escape from Planet Earth
Barbie Mariposa and the Fairy Princess
Barbie: The Pearl Princess
Ratchet and Clank
Also check out Reel Fx Animation Studios
Rainmaker Animation History
Rainmaker Studios is an animation company based in Vancouver, British Columbia, Canada. The company uses the rainmaker brand to work on the film sector including animations while Mainframe studios (the name it had when it started) deal with television production.
How it started
The company was started by Christopher Broygh, Gavin Blair, Ian Pearson and Phil Mitchel in 1993 and its name was then Mainframe Entertainment. Of the 4, Gavin Blair was a renowned animator at the time having been involved in other productions before. The group’s main objective was to create an animation called Reboot. It was the first animation series to have been generated through a computer.
The decision to set up the company in Vancouver was the low cost of tax and proximity to Los Angeles compared to setting up in their native Britain.
Start of Operations
In 1994, they launched Reboot in the United States on ABC and Canada on YTV. The series was successful and it ran for 4 seasons until its ceased production in 2001.
Between 1996 and 2000, they relaunched the transformers brand and they also produced Beast Machines series.
In 1997 they became a publicly-traded company in the Toronto Stock Exchange and the following year, they opened an office in Los Angeles USA.
In 1999, they had a relationship with IMAX through an investment and partnership deal where IMAX got 30% of the company and invested $16 million. The two companies had been working together in the production of Reboot which was still in production at this time.
In 2000 and 2001 the company was successful buoyed by several productions including Beast Machines which put the company on the world map.
In the same year 2001, with a partnership with American toy-maker Mattel, they produced Barbie in the Nutcracker which went on to sell 3.4 Million copies in the first year.
The company made losses in 2002 and 2003 and sold 56% of its shares to IDT Corporation, an American company.
Change of Name to Rainmaker
In 2006, IDT Corporation sold its 62% stake in Mainframe Entertainment to Rainmaker Income Fund who later in the next month acquired the remaining 38% shares and fully owned the company.
In 2007, the company changed its name to Rainmaker Animation. The company sold the visual effects and post-production departments and remained it with the animation line.
The company has since then produced all the Barbie movies, the new version of Bob the builder, Reboot: The guardian code and several other productions. The Barbie series is available on Netflix and it is one of their most famous productions.
Xing Xing Digital a Chinese company intended to purchase the company in June 2012 and had offered to pay off the company’s $7 million debt after the acquisition. The deal did not go through and it was called off 3 months later in September of the same year.
In 2013 the company made a foray into the animation movie scene with the production of Escape from Planet Earth. The movie was not a success, partly due to disagreements between the company and Weinstein company limited who had initially produced the movie in 2007. Rainmaker and Weinstein could not agree on the loyalties and went on to battle in court before coming to an out of court settlement.
In 2016, they launched a theatrical film based on a video game. It was called Ratchet and Clank. It was popular with the PlayStation 2 and 3 eras. The movie was released just about the same time as Disney’s live-action The Jungle Book and Zootopia which was very successful. Its success made Ratchet and Clank thrown into the periphery as all viewers were interested in the production from Disney. It did not excite the views as the company had expected. On the opening weekend, it sold about half of what the company had projected and this dropped by about 70% In the next weekend due to bad reviews. Eventually, the company made a loss of about $5 Million from the investment.
The company has since made a reorganization of its operations and expanded its television output. In 2018 it produced Reboot which is a re-imagining of their Reboot series. Later in 2019, the company released the first 2D animated production.
Animation has evolved a lot over time from the hand-drawn animations in the past to the present fully computerized animations. This development has changed the content production world for the better.
The audience is expecting better quality with each day that passes thereby pushing content creators and companies such as Rainmaker to the drawing board as they have to come up with great animations that the market can appreciate.
The audience has been treated to 2D animations and now 3D animations but they are yearning for more and better standards. They expect future amalgamations to provide them with intense story-lines that can keep them glued to their screens in expectation for more intensity on the screens.
Fortunately, there is emerging technology such as motion capture and imagery that is computer generated which are expected to open multiple channels for improvement for companies like Rainmaker Animations.
The industry’s future is very bright for companies that will invest in technology and bring out new experiences for viewers in the animation industry. The new development will lead to better graphics in the productions. The goal of the company should be to produce content that is so good that it will be difficult to tell the difference between what is animated and what is real.
Lastly, the film industry requires lots of investment and some of them are loss-making ventures when the production fails to excite the market. In the animation industry, a good integration with technology will bring down the cost of producing movies and animations low thereby reducing the chances of making a loss.
Looking through the history of Rainmaker animations, the company can avoid losses by concentration on animations and invest in the latest technology to produce their future work. Technology will certainly reduce costs, make the company profitable.