Top 17 Breakfast Cereal Mascots (Complete List)

Cereal companies have brought to life very colorful and fun cereal mascots printed on their cereal boxes. They greet us every morning with a smile, and we recognize the brand by the characters we’ve seen on Saturday morning commercials between cartoons.

Cereal Mascots

Cereal brand mascots keep reminding us to eat our breakfast and stay healthy. All you need to do is eat their bowl of cereal as a part of a balanced breakfast, and you are good to go! Although, I would also recommend some fruits and vegetables.

Cereal box characters became part of every life of children and adults who grew up recognizing and loving them.

Below is the best cereal mascot list that includes the breakfast favorites we’ve loved as kids and adults. How many cereal mascot names can you think of before looking at the full list?

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17. Tony The Tiger on Frosted Flakes Cereal by Kellogg’s

Tony the tiger cereal mascot for Frosted Flakes

Tony the Tiger is on top of the list as one of the most recognizable breakfast cereal mascots and can be found on the box of Frosted Flakes cereal. He wears a red bandana that compliments his tiger color combination of orange fur with black stripes.

When you see the blue box, you’ll hear Tony the Tiger’s phrase, “They’rrrrre great!”.

Tony the Tiger’s character made him one of the greatest mascots because he encourages children to eat breakfast and become properly nourished to achieve their goals. 

Tony the Tiger is a mascot of fun and encouragement and an icon of starting your day right. Plus, he promotes high energy levels in a healthy way.

16. Buzz Bee on Honey Nut Cheerios Cereal by General Mill’s

Buzz Bee cereal mascot on Honey Nut Cheerios

While cereal brand mascots are usually printed large enough to be noticed on the box, this little guy never failed to get noticed! Buzz Bee can be found on the box of Honey Nut Cheerios Cereal. 

Buzz Bee wears an orange shirt and usually holds a honey dipper while flying around the cereal bowl. Plus, he looks like the cartoon character from the new animated movie, Bee Movie.

Children worldwide recognize the cute, friendly honey bee on the box that made them love Honey Nut Cheerios for breakfast. Buzz Bee reminds everyone it’s time for breakfast and a bowl of sweet Honey Nut Cheerios. 

Buzz Bee encourages children to be busy and enthusiastic every morning while eating Honey Nut Cheerios.

15. Dig ‘Em Frog on Honey Smacks by Kellogg’s

Dig 'Em Frog cereal mascot on Honey Smacks

Dig ‘Em Frog is a fun-loving animated frog from commercials in 1972 and became very popular with kids. Honey Smacks has undergone many name changes. It was initially called Sugar Smacks in the 80s and is called Smacks outside of the United States.

Kellogg’s decided to retire Dig ‘Em Frog and was replaced by a bear in 1986. Kellogg’s received letters and messages from consumers begging Dig ‘Em Frog to return. 

The protesters led them to bring back Dig ‘Em Frog. It may seem unusual, but this shows that cereal mascots are a big deal for consumers regarding breakfast cereal.

14. Sonny the Cuckoo on Cocoa Puffs Cereal by General Mill’s

Sonny cereal mascot on Cocoa Puffs

Sonny the Cuckoo was initially wearing a pink shirt with white stripes. Later, General Mills redrew him to be more simplistic with a purple shirt and green pants. 

He loved the crunchy and chocolatey taste of his cereal that made his iconic catchphrase, “I’m cuckoo for Cocoa Puffs!” Sonny reminds us that breakfast is the most important meal of the day, and Cocoa Puffs should be part of it!

Sonny the Cuckoo is one of the most energetic cereal mascots. He represents high energy levels and is always excited to start the day!

13. Trix Rabbit on Trix Cereal by General Mill’s

Trix rabbit cereal mascot on Trix

Trix Rabbit is the iconic cereal mascot and the main character of a breakfast cereal of its name! Trix Rabbit appears as plain white and wears nothing. 

His bright white fur complements the rainbow-colored cereal clusters, as shown on the box. Trix Rabbit is also one of the most recognizable next to Tony the Tiger on Frosted Flakes cereal.

In commercials, he is constantly denied his Trix Cereal and wants to trick the children into giving him his cereal. He is always in disguise but gets discovered every time! 

The kids always tease him by reminding him with their catchphrase, “Silly rabbit! Trix are for kids!”

12. Captain Horatio Magellan Crunch on Cap’n Crunch Cereal by Quaker Oats Company

Captain Crunch cereal mascot and cereal box

Captain Horatio Magellan Crunch, or Cap’n Crunch, is different from most breakfast cereal mascots because he is not as outgoing and playful. Still, he is protective of his breakfast cereal meals. 

Cap’n Crunch cereal was named after the cereal mascot, which made him very recognizable because of the slogan “it stays crunchy, even with milk!”

Cap’n Crunch wears a white mustache, eyebrows, a blue uniform, and a Napoleon-style hat. Cap’n Crunch has a confident attitude and a determination to protect the Cap’n Crunch cereal from pirates. 

Cap’n Crunch cereal comes in a few different varieties and is made by the Quaker Oats company. Interestingly, they also have an iconic guy image on their other oat products.

11. Quisp on Quisp Cereal by Quaker Oats Company

Quisp cereal mascot with a bowl of Quisp

Quisp is an alien with a propeller beanie on its head made by Quaker Oats company. Quisp became popular with kids as he represented pure energy with his crazy energy levels on his cereal. 

The alien mascot made the saucer-shaped corn cereal very popular with kids and adults everywhere as Quisp brags that his cereal’s crisp flavor is out of this world!

10. Toucan Sam on Froot Loops Cereal by Kellogg’s

Toucan Sam cereal mascot for Froot Loops

When you see Toucan Sam on the box, you can imagine the sweet smell and tropical fruity taste of the sweet-flavored Froot Loops! Toucan Sam is the most colorful cereal mascot.

It was created in the 1960s, and Toucan Sam has been reminding the children to follow the sweet smell of Froot Loops and enjoy it as their breakfast, as it comes with the slogan, “Follow my nose, it always knows.”

Toucan Sam’s body is colored blue, and his beak is covered by the three original colors of Froot Loops, red, yellow, and orange. His unique beak color made Toucan Sam a synonymous image of Froot Loops. Let your nose guide you to the fruity flavors and let the fun at breakfast begin!

9. Count Chocula on Count Chocula Cereal by General Mill’s

Count Chocula and Franken Berry cereal mascots

Count Chocula is the main character and one of the five monster kinds of cereal mascots representing Count Chocula cereal. These cereals are usually popular during Halloween and give a spooky, scary feel. 

Having their favorite breakfast cereals box in the house is frightfully fun. Count Chocula and the gang make everyday breakfast deliciously scary. The other monster mascots are Frankenberry, Boo Berry, Fruit Brute, and Fruity Mummy.

8. Lucky the Leprechaun on Lucky Charms Cereal by General Mill’s

Lucky cereal mascot and Lucky Charms bowl of cereal

Lucky the Leprechaun is not so lucky because he is always in a situation where somebody steals his sugary cereals. He tries to use his leprechaun magic to help get his cereals. 

Lucky has a big heart as children usually steal his cereal, and when he recovers it, he shares a meal with the children who took it.

Lucky wears the usual leprechaun clothes with a green jacket and a hat with a cloverleaf, thus the name “Lucky.” Lucky encourages children to be kind and to share their breakfast and goodness with others as it comes with the catchphrase, “They’re magically delicious!”

7. Snap, Crackle, and Pop on Rice Krispies Cereal by Kellogg’s

Snap Crackle and Pop cereal mascots with Rice Krispies cereal

The three brothers, Snap, Crackle, and Pop, are the oldest of Kellogg’s cereal brand mascots, even though they don’t look old! Snap, Crackle, and Pop have a lot of commercials and adventures that remind fans to listen to the Snap crackle pop of their cereal after they add milk. 

They are elf-like cartoon characters, and their clothes vary depending on the drawing or theme of the cereal, but their headgear can still identify them. Snap wears a baker’s hat, Crackle wears a red striped cap and Pop a military hat. 

A fourth character, Pow, represented the nutritional value of the cereal, but the idea was short-lived and no longer considered part of the usual group.

6. Mini on Frosted Mini-Wheats by Kelloggs

Mini as a cereal mascot and Mini Wheats cereal with a young girl eating the cereal

Mini is a frosted wheat square with eyes and a mouth. He often coaches young kids about the benefits of a balanced breakfast. 

He is always helping kids realize their full potential in the classroom on a full stomach of Frosted Mini-Whats. A hearty breakfast of wheat cereal can help kids be more attentive at school. 

5. Crazy Craving on Honeycomb by Post

Crazy Craving cereal mascot with Honey Comb cereal

Crazy Craving is a small furry creature that looks like a fluff ball with large bulging eyes. He craves for Honeycomb and shouts, “Me want Honeycomb!”

Crazy Craving was introduced as the Honeycomb cereal mascot in 1995. Post cereal showed him in many television commercials as a wild creature zipping around and looking for Honeycomb like a crazy Tasmanian Devil. 

4. Sugar Bear on Golden Crisp by Post

Sugar Bear cereal mascot and at a picnic with Golden Crisp cereal

Sugar Bear is a cute brown bear with a blue sweater. He has been around for over 40 years, sharing his love of Golden Crisp by saying his tagline, “Can’t get enough of that Golden Crisp.”

In the ’80s, Sugar Bear turned from a hip and cool bear to a Super Bear when he ate Golden Crisp.

3. Sunny on Raisin Bran by Kelloggs

Sunny cereal mascot for Raisin Bran cereal

Sunny is the big yellow cartoon mascot, scooping large heaps of raisins on the cover of Raisin Bran breakfast cereal boxes. 

He is cheerful and bright. He always reminds cereal fans that each box of Rasin Bran comes with two full scoops of sun-dried raisins. 

2. Cornelius Corny Rooster on Corn Flakes by Kelloggs

Cornelius the green Rooster for Kelloggs Corn Flakes and a bowl of cereal

Cornelius is a green rooster that famously represents the Corn Flakes cereal. He has red hair, long orange legs, a yellow beak, and three red, yellow, and green tail feathers. 

The green rooster became the Corn Flakes mascot in 1957 and is the most popular character for the brand thus far. 

1. Fred Flinstone on Fruity Pebbles and Cocoa Pebbles by Post

Fred Flintstone cereal mascot for Fruity Pebbles

Fred Flinstone and Barney Rubble are two of the most popular cereal mascots for Fruity Pebbles and Cocoa Pebbles. However, other Flinstone family members have also been on the cover of the colorful cereal boxes. 

Other Flintstone characters on the cereal boxes are Wilma Flinstone, Pebbles Flinstone, Bamm-Bamm Rubble, Mr. Slate, Yogi Bear, Huckleberry Hound, and Boo Boo Bear.  

It’s Breakfast Time!

Cereal mascots make every breakfast cereal brand fun and exciting for consumers. They are printed on the box in bright colors to bring out the kid in you, and they make breakfast fun as a start to your day.

These cereal mascot friends come from our favorite boxes that remind us that breakfast is essential to the day. With our busy lives, it’s never too late to open a box, eat, and become nourished with your favorite cereal. Find them in a grocery store cereal aisle near you.

Who will be the next famous cereal character? Possibly some female cereal brand mascots are coming soon.

Complete List of Cereal Mascot Names by Brand

General Mills’s Characters

All general mills cereal boxes
  • Boo Berry
  • Buzz Bee
  • Cookie Jarvis
  • Cookie Crook and Officer Crumb
  • Chip the Dog
  • Chip the Wolf
  • Count Alfred Chocula
  • Chef Wendell 
  • Crazy Squares
  • Franken Berry
  • Fruit Brute
  • Fillmore Bear
  • Hoppity Hooper
  • Lucky the Leprechaun
  • Major Jet
  • Maxwell Masher
  • Pac-Man
  • Professor Waldo Wigglesworth
  • Rocky and Bullwinkle
  • Sonny the Cuckoo Bird
  • Strawberry Shortcake
  • Trix Rabbit
  • Yummy Mummy

Kellogg’s Characters

A line up of Kelloggs cereals
  • Big Yella
  • Bigg Mixx
  • Captain Rik
  • Cinnamon and Apple
  • Coco the Monkey
  • Chocos the Bear
  • Cornelius Rooster
  • Crunchosaurus Rex
  • Dig ‘Em the Frog
  • Donald Duck
  • Loopy Bee
  • Milton the Toaster
  • Mini
  • OJ Joe
  • PoKémon
  • Quick Draw McGraw
  • Snap, Crackle, and Pop
  • Sammy the Seal
  • Sunny the Sun
  • Tinker Bell
  • Tony the Tiger
  • Toucan Sam
  • Woody Woodpecker
  • Who, the Wizard of Oatz
  • Yogi Bear

Nestlé’s Characters

Nestle different cereal boxes on display
  • Lion
  • Pico
  • Quiky the Nesquik Bunny
  • Snow
  • Captain Star

Post’s Characters

View of all Post brand cereal boxes
  • Crazy Craving
  • Crispy
  • Fred Flintstone and Barney Rubble
  • The Honeycomb Kid
  • Hunger
  • Linus the Lionhearted
  • Loveable Truly
  • Sugar Bear

Quaker Oats’s Characters

Quaker Oats Life cereal varieties
  • Cap’n Crunch
  • Honey Monster
  • Jean LaFoote
  • King Vitamin
  • Little Mikey
  • Quisp

Popular Breakfast Cereal Mascots Questions

What cereal has a mascot?

There are dozens of breakfast cereals that have mascots. Some of the most popular mascots are Buzz Bee for Honey Nut Cheerios, Tony the Tiger for Frosted Flakes, and Tucan Sam for Froot Loops.

Who was the first cereal mascot?

The first cereal mascot was the Quaker Oats Man in 1882.

What are the names of the General Mills cereal mascots?

Boo Berry
Buzz the Bee
Cookie Jarvis
Cookie Crook and Officer Crumb
Chip the Dog
Chip the Wolf
Count Alfred Chocula
Chef Wendell 
Crazy Squares
Franken Berry
Fruit Brute
Fillmore Bear
Hoppity Hooper
Lucky the Leprechaun
Major Jet
Maxwell Masher
Professor Waldo Wigglesworth
Rocky and Bullwinkle
Sonny the Cuckoo Bird
Strawberry Shortcake
Trix Rabbit
Yummy Mummy

Who are the cereal characters in the 1990s?

Some of the most popular cereal characters from the 1990s include Cap’n Crunch, Lucky, Buzz, Sooney, Rabbit, Tucan Sam, Tony the Tiger, Dig ‘Em Frog, Snap, Crackle, Pop, Sugar Bear, and Fred Flintstone.

What cereal has a raccoon mascot?

Cinnamon Swirl Crunch has a raccoon mascot.

What was the old Kellogg’s mascot?

Tony the Tiger has always been the Frosted Flakes mascot for the Kellogg company since it first came out in 1952.

Does Cheerios have a mascot?

The Honey Nut Cheerios’ iconic mascot is Buzz the Bee.

Has there ever been a female cereal mascot?

Yes, Carmella Creeper is a female cereal mascot for General Mills’ green apple and caramel-flavored cereal.

What cereal had a frog on the box?

The Kelloggs’ cereal Smacks featured Dig ‘Em Frog on the front of the box.

What cereal has a silly rabbit mascot?

The General Mills’ cereal Trix featured a tall white rabbit who was always trying to sneak some Trix away from kids.

What was Raisin Bran old mascot?

The Raisin Bran mascot is Sunny who is always holding two scoops of raisins.

What cereal has elf mascots?

Rice Krispies features a trio of elf mascots named Snap, Crackle, and Pop.

What cereal has a bird logo?

Froot Loops is a very popular cereal featuring the bird Tucan Sam.

What is the Frosted Flakes mascot?

Tony the Tiger is the Frosted Flakes’ mascot.

Brandon Crombar

Brandon Crombar

Editor In Chief / Founder

Brandon is an animation enthusiast and animated film critic. He has been writing about animation since 2013 to celebrate animated movies, characters, and songs. His favorite animated movies include Finding Nemo, Aladdin, and The Lion King.


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